Jacksonville Symphony

A comprehensive rebrand for a musical institution with a sunny disposition.

COMPANY: Sametz Blackstone
TEAM: Samar Ibrahim / Art Director, Alex Budnitz / Art Director, Sara Hartleben / Designer, Video Editor/Animator
SCOPE: Identity, Brand book, Season brochure and other print/digital designs, Website, Animation & Video

Overview

The 75th anniversary season marked a new dawn for the Jacksonville Symphony—and a fresh new brand. From the creation of the new logo, to a new website, to a snazzy brand relaunch video, Sametz helped breathe life and energy into the Jacksonville Symphony identity. 

Brand Book and Visual System

Education Brochure Covers

Concert Program Covers

Direct Mail Postcards

Email Template & Digital Ads

Website

Season Brochure

Takeaways

This project was the first time I worked on video production in a professional setting—and the entire process was highly informative and gratifying. It was extremely satisfying to see the identity and visual system I created being so widely used across print and digital platforms.